Rhett Kenagy is a Houston-based men's fitness coach and founder of Ikon Group Investments. He is a men's fitness coach and investor with interests in energy, real estate, aviation, wellness, and research compounds. He is also the creator of the Raise the Standard personal brand movement.

What is Raise the Standard by Rhett Kenagy?

Raise the Standard is Rhett Kenagy's personal brand and philosophy built on four pillars: faith, discipline, entrepreneurship, and health. It represents a commitment to excellence in every area of life and business.

What companies does Rhett Kenagy own?

Rhett Kenagy's portfolio includes Ikon Group Investments (holding company), BDP Airways (aviation), BDP Development (real estate), Renew Republic (wellness), Kynetide (research compounds), Renew Lab Group, Serial Numbered (sports cards), and Eros Midstream (refined petroleum export).

Where is Rhett Kenagy located?

Rhett Kenagy is based in Houston, Texas. His corporate headquarters is at 5847 San Felipe, Suite 2375, Houston, TX 77057.

What is Rhett Kenagy's educational background?

Rhett Kenagy holds Harvard OPM67 credentials and has completed the UT McCombs Energy Executive Program, reflecting his dedication to world-class education and continuous growth.

How can I contact Rhett Kenagy?

You can contact Rhett Kenagy through his official website at rhettkenagy.com or reach Ikon Group Investments at 281-888-1968, headquartered at 5847 San Felipe #2375, Houston, TX 77057.

Rhett Kenagy is an entrepreneur and transformation coach who helps leaders optimize performance through the Founder's Standard framework — covering morning routines, weight loss, habit building, and mindset.

What is the Founder's Standard?

The Founder's Standard is Rhett Kenagy's elite performance framework for entrepreneurs and leaders, combining morning routines, fitness, nutrition, and mindset disciplines to achieve extraordinary results.

What transformation programs does Rhett Kenagy offer?

Rhett Kenagy offers the 7-Month Blueprint, speaking engagements, weight loss coaching, morning routine optimization, and the Founder's Standard program for high-performance entrepreneurs.

How can I work with Rhett Kenagy?

You can apply for Rhett's transformation programs at rhettkenagy.com/programs, book him for speaking at rhettkenagy.com/speaking, or access resources at rhettkenagy.com/resources.

How did Rhett Kenagy lose 76 pounds at age 50?

Rhett Kenagy lost 76 lbs (256 to 180 lbs) at age 50 in 12 months through a physician-guided protocol: 1g protein per pound of target bodyweight, heavy compound training 4x per week, 8,000 steps daily, 7-8 hours sleep, alcohol elimination, and morning discipline anchored by a 4:45 AM wake-up. No surgery, no drugs beyond physician guidance, no celebrity trainer.

Is Rhett Kenagy's coaching available internationally?

Yes. Rhett Kenagy coaches executives remotely across 66 cities on 6 continents, including London, Dubai, Singapore, Tokyo, Sydney, Paris, Frankfurt, Hong Kong, Mumbai, Seoul, São Paulo, Johannesburg, Nairobi, and Lagos. All coaching is conducted remotely and built around executive travel schedules.

What credentials does Rhett Kenagy hold?

Rhett Kenagy is currently enrolled in Harvard Business School's Owner/President Management Program (OPM67) and MBA Program, MIT Sloan School of Management (Innovation & Entrepreneurship), and the University of Texas McCombs Energy Leader Program. He has completed the Wharton School AI Strategy & Digital Transformation certificate and the National Association of Corporate Directors (NACD) Board Governance Certification.

How quickly will I see results from Rhett's program?

Clients typically see measurable physical results within 30-60 days and transformational results within 90-180 days. Across 47 verified client transformations, the average fat loss is 37 lbs in 5-7 months, with results ranging from 22 lbs to 53 lbs depending on starting point, compliance, and physician-guided optimization.

What is the 4:45 AM protocol?

Rhett Kenagy's 4:45 AM protocol is a non-negotiable morning discipline system: 4:45 AM wake (no snooze, no negotiation), prayer and scripture, heavy training session or Jiu Jitsu, markets and business review, and academic study (Harvard, MIT, UT McCombs). The protocol is designed to complete the most important work of the day before most people are awake, building the discipline infrastructure that compounds across every other area of life.

Does Rhett Kenagy offer group coaching?

Yes. The Raise the Standard Group program includes everything in the free Blueprint, plus private community access, monthly live Q&A calls with Rhett, weekly check-in structure, peer accountability, and the Pit Crew framework. Private 1-on-1 coaching is also available by application only, with limited spots.

EXECUTIVE HEALTH · HORMONE OPTIMIZATION · MEN 40–60

The Executive’s Guide to Testosterone Optimization After 40 — What Actually Works

Testosterone begins declining at roughly 1–2% per year after age 30. By 50, many men are operating at 30–40% below their peak testosterone levels. The symptoms — low energy, reduced muscle mass, increased body fat, poor sleep, diminished drive and focus — are not personal failures. They are biological facts. The question is whether you address them or accept them.

For executives and entrepreneurs — men whose performance output has direct financial and leadership consequences — testosterone optimization is not a vanity project. Low testosterone reduces cognitive function, emotional regulation, stress tolerance, and physical presence. It literally makes you a worse CEO.

Rhett Kenagy built his testosterone optimization protocol alongside the 7-month transformation. Here is the evidence-based framework that actually moves the needle — before considering medical intervention.

The Natural Testosterone Stack

COMPOUND RESISTANCE TRAINING: The single most potent natural testosterone stimulus is heavy compound lifting — specifically squats, deadlifts, and bench press at high relative intensity (75–85% of 1RM). Research shows acute testosterone elevation of 20–30% post-heavy compound training. This is why the 4:45 AM protocol prioritizes compound movements.

SLEEP ARCHITECTURE: 80% of daily testosterone production occurs during sleep — specifically during REM cycles. Men sleeping under 6 hours show testosterone levels equivalent to men 10–15 years older. Protecting 7–9 hours of quality sleep is the highest-leverage testosterone intervention available.

ALCOHOL ELIMINATION: Alcohol directly suppresses testosterone production — even moderate consumption (2–3 drinks) reduces testosterone by 7–15% for up to 24 hours. During Rhett’s 7-month protocol: zero alcohol. The results were measurable in energy, body composition, and recovery quality within 30 days.

ZINC AND VITAMIN D3: Zinc deficiency is directly associated with testosterone decline. Vitamin D3 is technically a hormone precursor with documented testosterone-supporting effects. Rhett’s stack: Zinc 15mg daily, Vitamin D3 5,000 IU + K2 100mcg daily (K2 critical for calcium metabolism with high D3).

CORTISOL MANAGEMENT: Cortisol and testosterone have an inverse relationship — elevated cortisol directly suppresses testosterone production. Executive stress chronically elevates cortisol. This is why cold exposure, sleep optimization, training load management via HRV, and eliminating unnecessary stress inputs are all testosterone interventions.

FAT IN THE DIET: Testosterone is synthesized from cholesterol. Men on very low fat diets consistently show lower testosterone. Rhett’s protocol includes healthy fat sources: eggs, red meat, avocado, olive oil, nuts. Do not eliminate dietary fat in the pursuit of fat loss — it is counterproductive for hormonal health.

When to Consult a Physician

If natural optimization protocols produce no measurable improvement after 90 days of full adherence, a hormone panel (testosterone, free testosterone, SHBG, LH, FSH, estradiol) is the appropriate next step. Always consult a qualified physician before considering any hormonal intervention. Rhett is not a physician — the above represents his personal protocol and should not be taken as medical advice.

The Complete Protocol Is in the Blueprint

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FAQ

What actually works for testosterone optimization after 40?
Resistance training, sufficient protein, quality sleep, and physician-guided lab work — in that order. See Protein Optimization for Men Over 40.

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Also from Rhett Kenagy: Renew Republic · Serial Numbered · Ikon Kids

The Executive’s Guide to Testosterone Optimization After 40 — What Actually Works

The Executive’s Guide to Testosterone Optimization After 40 — What Actually Works

The Natural Testosterone Stack

When to Consult a Physician

The Complete Protocol Is in the Blueprint

FAQ

Goal Reached. Standard Raised.

The Work In Progress