Programs & Coaching
This Is Not a
Gym Membership.
This is an operating system for men who’ve already proven they can execute. They just haven’t applied that discipline to their body — yet.
WHO THIS IS FOR
High Performers. Zero Patience
for Fluff or Fads.
The men in my programs are executives, business owners, and operators in their 40s and 50s. They earn well. They lead teams. They have responsibilities most trainers have never even been in a room with.
They don’t need motivation. They need a system. A coach who’s actually walked the path — at their level, with their schedule — and documented exactly how it works.
That’s what every program below is built to deliver.
“Discipline is not a personality trait. It’s a protocol. You build it, rep by rep, decision by decision — or you don’t.”
Choose Your Level
Every program is built on the same foundation. The difference is depth of access and accountability.
The Blueprint
The complete 7-month transformation protocol. Self-paced. No fluff. Start here.
- Complete 7-Month Protocol PDF
- Nutrition framework (1g/lb method)
- Training split and progressions
- Morning routine system
- Sleep optimization checklist
- Weekly accountability prompts
Raise the Standard Group
The protocol plus accountability, community, and monthly live coaching calls with Rhett.
- Everything in The Blueprint
- Private men’s community access
- Monthly live Q&A with Rhett
- Weekly check-in structure
- Peer accountability partners
- The Pit Crew framework
- Bonus: Book club modules
Private Coaching
For men who want direct access, custom protocols, and results without compromise. Application required.
- Everything in Group Program
- Custom protocol built for your life
- Direct text access to Rhett
- Bi-weekly 1-on-1 calls
- Lab work and biometric review
- Nutrition and training tailored
- Executive performance integration
This Program Is Right For You If…
You’re 40–60 and have let the physical standard slip while the professional one stayed high
You’ve tried programs before but they were built for 25-year-olds with no responsibilities
You want results — not inspiration content, not 90-day challenges, not supplements
You’re ready to apply the same discipline to your body that you apply to your business
You want a coach who’s actually done it — at your age, with your schedule
You believe God, family, and health are worth protecting at the highest level
“I’ve had trainers before. They were good. But Rhett coaches from a place of having actually been in the fire — at 50, with a company on his back. That’s different. I’m down 38 lbs and my team says I’m sharper than I’ve been in years.”
Straight Answers
Do I need any equipment?
Access to a gym is ideal for the training protocols. The nutrition, mindset, and sleep systems require nothing but commitment.
I’m in my 50s. Is this too intense?
The protocol was built by a man in his 50s for men in their 40s–60s. Intensity is earned and scaled. The system works with your body, not against it.
How is this different from a regular fitness program?
This is an operating system, not a workout plan. It covers training, nutrition, sleep, mindset, accountability, and faith — the full stack. Most programs only cover one piece.
What’s the time commitment?
60–90 minutes of training, 5–6 days per week. The morning protocol is 30 minutes before training. If you can’t invest 2 hours per day in your own body, this isn’t the right fit.
Is there a medical disclaimer?
Yes. Read our full disclaimers here. Always consult your physician before starting any new protocol.
The Mornings You Don’t
Want to Get Up…
Are the Ones That Matter Most.
Start with the free Blueprint. Apply for coaching when you’re ready to accelerate.
Get the Free Blueprint Apply for Coaching
