IKON GROUP INVESTMENTS • RAISE THE STANDARD (BOOK) • 256 → 180 LBS ✓ • JIU JITSU • 4:45AM DISCIPLINE • CHAIRMAN • HOUSTON

BOOK RESOURCES — ACTION PLAN

How to Use the Raise The Standard Book as a 90-Day Action Plan

Reading “Raise The Standard” is not enough. Operators do not read — they implement. Here is how to use Rhett Kenagy’s book as a structured 90-day protocol for real transformation.

Days 1–30: Foundation

  • Week 1: Implement the 4:45 AM Protocol. No exceptions. Set the alarm. Win the morning for 7 consecutive days.
  • Week 2: Audit your nutrition. Track everything you eat for 7 days. Calculate your current protein intake. Most men over 40 are consuming half the protein they need.
  • Week 3: Begin the 5-day resistance training protocol. Start with 60% of what you think you can handle. Form first. Load second.
  • Week 4: Optimize sleep. Set a non-negotiable bedtime 7.5 hours before your 4:45 AM alarm. This is your recovery investment.

Days 31–60: Consolidation

  • Training load increases by 5% per week. Progressive overload is not optional.
  • Protein target locked: minimum 0.8g per lb of target bodyweight.
  • Morning protocol is now automatic. If it still requires effort, tighten the bedtime.
  • First measurable results visible: 8–15 lbs of body fat reduction depending on starting point.

Days 61–90: Acceleration

  • Body composition shift is now visible. Use this momentum — do not reduce intensity.
  • Add cold exposure or contrast therapy for recovery enhancement.
  • Journal daily on the faith element: What am I stewarding? What standard have I raised?
  • At day 90: assess and commit to completing the full 7-month transformation.

Do I need the full 7 months or can I use just 90 days?

90 days builds the foundation and produces visible results. The full 7-month protocol produces the complete transformation — sustainable, permanent body recomposition.

Start Day 1 — Get the Blueprint Free

Download the 7-Month Blueprint

From Reading to Doing

A 90-day action plan turns the book’s principles into daily behavior instead of ideas you agree with but never apply. Get the book: Raise The Standard — paperback + digital bundle.

FAQ

Do I need to finish the book before starting the 90-day plan?
It helps, but you can start applying the first principles immediately while reading the rest.

Weight Goal Accomplished

Goal Reached. Standard Raised.

256Starting WeightOctober 1, 2025
180Goal WeightMay 1, 2026
76Pounds Lost in 7 Months

Goal accomplished May 1, 2026 at 180 lbs — down from 256 lbs on October 1, 2025