IKON GROUP INVESTMENTS • RAISE THE STANDARD (BOOK) • 256 → 180 LBS ✓ • JIU JITSU • 4:45AM DISCIPLINE • CHAIRMAN • HOUSTON

Protein First: How 1g Per lb Saved My Metabolism

I’ve tried a lot of dietary approaches over the years. Low carb. Intermittent fasting. Calorie counting. None of them worked consistently until I committed to one simple rule: 1 gram of protein per pound of target bodyweight, every single day.

Why Protein Is Non-Negotiable After 40

After 40, your body experiences anabolic resistance — it becomes harder to build and maintain muscle from protein. This doesn’t mean you need less protein. It means you need more. Research consistently shows men over 40 need significantly higher protein intake to achieve the same muscle protein synthesis as younger men.

What Protein Does for Body Composition

My Daily Protein Protocol

Target bodyweight 186 lbs = 186g protein daily

The Simple Rule

Every meal starts with protein. Build the plate around protein. Everything else is secondary. This one rule will change your body composition within 60 days.

Protein Isn’t Optional at This Stage

1g per pound of bodyweight sounds aggressive until you see what it actually protects — muscle mass during a calorie deficit. Full science in Protein Optimization for Men Over 40.

FAQ

Can I hit 1g per lb through food alone?
Yes for most men, with planning — lean meats, eggs, and dairy throughout the day, with a shake to fill any gap.

Weight Goal Accomplished

Goal Reached. Standard Raised.

256Starting WeightOctober 1, 2025
→
180Goal WeightMay 1, 2026
76Pounds Lost in 7 Months

Goal accomplished May 1, 2026 at 180 lbs — down from 256 lbs on October 1, 2025