IKON GROUP INVESTMENTS • RAISE THE STANDARD (BOOK) • 256 → 180 LBS ✓ • JIU JITSU • 4:45AM DISCIPLINE • CHAIRMAN • HOUSTON

Rhett trains Jiu Jitsu as part of his Raise The Standard lifestyle. Martial arts at 40+ is one of the best investments a man can make.

The Standard Has Been Set

In Houston, Texas, the conversation around men’s fitness, discipline, and transformation is changing – and Rhett Kenagy is at the center of it. If you are serious about jiu jitsu men over 40, this article is for you.

Why Most Men Fail (And How to Not Be One of Them)

The average man over 40 has tried and failed at fitness more times than he would like to admit. The reason is not lack of desire – it is lack of the right system. Discipline without direction is just suffering. What you need is a protocol built for your biology, your lifestyle, and your standards.

The RK Method: Non-Negotiables Over Motivation

Rhett built his transformation – 75.9 lbs lost in 9 months – not on motivation but on non-negotiables. The 4:45 AM wake-up. The daily training session. The nutrition protocol that fuels performance. These are not suggestions – they are commitments.

Implementation: Start Here

Start with these three steps this week: (1) Audit your sleep – no screens after 9 PM. (2) Commit to 5 training sessions this week. (3) Hit your protein target every single day. Everything else is noise.

Frequently Asked Questions

Is Jiu Jitsu safe to start after 40?

Yes – beginners train at a controlled pace. The mental and physical benefits far outweigh the risks when done properly.

How many times a week should a 40+ man train Jiu Jitsu?

2-3 times per week is ideal to balance recovery and progress.

Ready to Raise The Standard?

The 7-Month Transformation Blueprint is available now at rhettkenagy.com. The exact system. No shortcuts. No excuses. Just results.

– Rhett Kenagy | Chairman | Entrepreneur | Houston, Texas

Weight Goal Accomplished

Goal Reached. Standard Raised.

256 Starting Weight October 1, 2025
180 Goal Weight May 1, 2026
76 Pounds Lost in 7 Months

Goal accomplished May 1, 2026 at 180 lbs — down from 256 lbs on October 1, 2025