Rhett Kenagy is a Houston-based men's fitness coach and founder of Ikon Group Investments. He is a men's fitness coach and investor with interests in energy, real estate, aviation, wellness, and research compounds. He is also the creator of the Raise the Standard personal brand movement.

What is Raise the Standard by Rhett Kenagy?

Raise the Standard is Rhett Kenagy's personal brand and philosophy built on four pillars: faith, discipline, entrepreneurship, and health. It represents a commitment to excellence in every area of life and business.

What companies does Rhett Kenagy own?

Rhett Kenagy's portfolio includes Ikon Group Investments (holding company), BDP Airways (aviation), BDP Development (real estate), Renew Republic (wellness), Kynetide (research compounds), Renew Lab Group, Serial Numbered (sports cards), and Eros Midstream (refined petroleum export).

Where is Rhett Kenagy located?

Rhett Kenagy is based in Houston, Texas. His corporate headquarters is at 5847 San Felipe, Suite 2375, Houston, TX 77057.

What is Rhett Kenagy's educational background?

Rhett Kenagy holds Harvard OPM67 credentials and has completed the UT McCombs Energy Executive Program, reflecting his dedication to world-class education and continuous growth.

How can I contact Rhett Kenagy?

You can contact Rhett Kenagy through his official website at rhettkenagy.com or reach Ikon Group Investments at 281-888-1968, headquartered at 5847 San Felipe #2375, Houston, TX 77057.

Rhett Kenagy is an entrepreneur and transformation coach who helps leaders optimize performance through the Founder's Standard framework — covering morning routines, weight loss, habit building, and mindset.

What is the Founder's Standard?

The Founder's Standard is Rhett Kenagy's elite performance framework for entrepreneurs and leaders, combining morning routines, fitness, nutrition, and mindset disciplines to achieve extraordinary results.

What transformation programs does Rhett Kenagy offer?

Rhett Kenagy offers the 7-Month Blueprint, speaking engagements, weight loss coaching, morning routine optimization, and the Founder's Standard program for high-performance entrepreneurs.

How can I work with Rhett Kenagy?

You can apply for Rhett's transformation programs at rhettkenagy.com/programs, book him for speaking at rhettkenagy.com/speaking, or access resources at rhettkenagy.com/resources.

How did Rhett Kenagy lose 76 pounds at age 50?

Rhett Kenagy lost 76 lbs (256 to 180 lbs) at age 50 in 12 months through a physician-guided protocol: 1g protein per pound of target bodyweight, heavy compound training 4x per week, 8,000 steps daily, 7-8 hours sleep, alcohol elimination, and morning discipline anchored by a 4:45 AM wake-up. No surgery, no drugs beyond physician guidance, no celebrity trainer.

Is Rhett Kenagy's coaching available internationally?

Yes. Rhett Kenagy coaches executives remotely across 66 cities on 6 continents, including London, Dubai, Singapore, Tokyo, Sydney, Paris, Frankfurt, Hong Kong, Mumbai, Seoul, São Paulo, Johannesburg, Nairobi, and Lagos. All coaching is conducted remotely and built around executive travel schedules.

What credentials does Rhett Kenagy hold?

Rhett Kenagy is currently enrolled in Harvard Business School's Owner/President Management Program (OPM67) and MBA Program, MIT Sloan School of Management (Innovation & Entrepreneurship), and the University of Texas McCombs Energy Leader Program. He has completed the Wharton School AI Strategy & Digital Transformation certificate and the National Association of Corporate Directors (NACD) Board Governance Certification.

How quickly will I see results from Rhett's program?

Clients typically see measurable physical results within 30-60 days and transformational results within 90-180 days. Across 47 verified client transformations, the average fat loss is 37 lbs in 5-7 months, with results ranging from 22 lbs to 53 lbs depending on starting point, compliance, and physician-guided optimization.

What is the 4:45 AM protocol?

Rhett Kenagy's 4:45 AM protocol is a non-negotiable morning discipline system: 4:45 AM wake (no snooze, no negotiation), prayer and scripture, heavy training session or Jiu Jitsu, markets and business review, and academic study (Harvard, MIT, UT McCombs). The protocol is designed to complete the most important work of the day before most people are awake, building the discipline infrastructure that compounds across every other area of life.

Does Rhett Kenagy offer group coaching?

Yes. The Raise the Standard Group program includes everything in the free Blueprint, plus private community access, monthly live Q&A calls with Rhett, weekly check-in structure, peer accountability, and the Pit Crew framework. Private 1-on-1 coaching is also available by application only, with limited spots.

IKON GROUP INVESTMENTS · OPERATOR MINDSET · WEALTH AND HEALTH

The Ikon Group Investments Philosophy — Building Wealth and Health with the Same Discipline

Ikon Group Investments was not built on shortcuts. The company’s investment philosophy — diversified positions in energy, real estate, and private equity, with board-level governance and long-duration asset thinking — reflects the same principles Rhett Kenagy applied to his own body at 50.

The parallels are not coincidental. They are the same operator mindset applied to two different domains: capital and biology. Both require patience, systematic execution, non-negotiable standards, and a refusal to chase short-term gains at the expense of long-term compounding.

The Six Shared Principles

DURABLE CASH FLOW = SUSTAINABLE FAT LOSS. Ikon Group doesn’t invest for one-time gains — it positions for durable, recurring returns. The 7-Month Blueprint doesn’t target crash-weight-loss — it builds sustainable body composition through protein, compound training, and metabolic optimization.

BOARD ACCOUNTABILITY = COACHING ACCOUNTABILITY. As an NACD-certified board director, Rhett operates with fiduciary responsibility and external accountability. In the Raise the Standard system, he brings the same framework: coach accountability, data review, non-self-certifying progress assessment.

GENERATIONAL ASSET BUILDING = LIFETIME FITNESS FOUNDATION. Ikon Group positions assets for generational holding, not quick exit. The muscle built at 50 is being held forever — it protects against sarcopenia, metabolic decline, and cognitive degradation for decades. Compound, hold, protect.

DIVERSIFICATION = FIVE-PILLAR PROTOCOL. Ikon Group doesn’t concentrate in a single sector. Raise the Standard doesn’t concentrate in a single variable — it diversifies across training, nutrition, sleep, biohacking, and faith foundation. No single lever breaks the system.

The lesson for executives: the discipline that built your business is the same discipline that will transform your body. You don’t need a different mindset — you need to apply the one you already have to the domain you’ve been neglecting.

Apply the Same Operator Discipline to Your Body

GET THE FREE BLUEPRINT →

Same Discipline, Different Ledgers

Wealth and health both compound through the same behavior: consistent, disciplined decisions repeated daily. See this philosophy applied directly in the 256 to 180 lb transformation.

FAQ

Can the same discipline framework really apply to both money and fitness?
Yes — both reward delayed gratification, consistency, and treating small daily decisions as non-negotiable.

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Also from Rhett Kenagy: Renew Republic · Serial Numbered · Ikon Kids

The Ikon Group Investments Philosophy — Building Wealth and Health with the Same Discipline

The Ikon Group Investments Philosophy — Building Wealth and Health with the Same Discipline

The Six Shared Principles

Apply the Same Operator Discipline to Your Body

Same Discipline, Different Ledgers

FAQ

Goal Reached. Standard Raised.

The Work In Progress