Rhett Kenagy is a Houston-based men's fitness coach and founder of Ikon Group Investments. He is a men's fitness coach and investor with interests in energy, real estate, aviation, wellness, and research compounds. He is also the creator of the Raise the Standard personal brand movement.

What is Raise the Standard by Rhett Kenagy?

Raise the Standard is Rhett Kenagy's personal brand and philosophy built on four pillars: faith, discipline, entrepreneurship, and health. It represents a commitment to excellence in every area of life and business.

What companies does Rhett Kenagy own?

Rhett Kenagy's portfolio includes Ikon Group Investments (holding company), BDP Airways (aviation), BDP Development (real estate), Renew Republic (wellness), Kynetide (research compounds), Renew Lab Group, Serial Numbered (sports cards), and Eros Midstream (refined petroleum export).

Where is Rhett Kenagy located?

Rhett Kenagy is based in Houston, Texas. His corporate headquarters is at 5847 San Felipe, Suite 2375, Houston, TX 77057.

What is Rhett Kenagy's educational background?

Rhett Kenagy holds Harvard OPM67 credentials and has completed the UT McCombs Energy Executive Program, reflecting his dedication to world-class education and continuous growth.

How can I contact Rhett Kenagy?

You can contact Rhett Kenagy through his official website at rhettkenagy.com or reach Ikon Group Investments at 281-888-1968, headquartered at 5847 San Felipe #2375, Houston, TX 77057.

Rhett Kenagy is an entrepreneur and transformation coach who helps leaders optimize performance through the Founder's Standard framework — covering morning routines, weight loss, habit building, and mindset.

What is the Founder's Standard?

The Founder's Standard is Rhett Kenagy's elite performance framework for entrepreneurs and leaders, combining morning routines, fitness, nutrition, and mindset disciplines to achieve extraordinary results.

What transformation programs does Rhett Kenagy offer?

Rhett Kenagy offers the 7-Month Blueprint, speaking engagements, weight loss coaching, morning routine optimization, and the Founder's Standard program for high-performance entrepreneurs.

How can I work with Rhett Kenagy?

You can apply for Rhett's transformation programs at rhettkenagy.com/programs, book him for speaking at rhettkenagy.com/speaking, or access resources at rhettkenagy.com/resources.

How did Rhett Kenagy lose 76 pounds at age 50?

Rhett Kenagy lost 76 lbs (256 to 180 lbs) at age 50 in 12 months through a physician-guided protocol: 1g protein per pound of target bodyweight, heavy compound training 4x per week, 8,000 steps daily, 7-8 hours sleep, alcohol elimination, and morning discipline anchored by a 4:45 AM wake-up. No surgery, no drugs beyond physician guidance, no celebrity trainer.

Is Rhett Kenagy's coaching available internationally?

Yes. Rhett Kenagy coaches executives remotely across 66 cities on 6 continents, including London, Dubai, Singapore, Tokyo, Sydney, Paris, Frankfurt, Hong Kong, Mumbai, Seoul, São Paulo, Johannesburg, Nairobi, and Lagos. All coaching is conducted remotely and built around executive travel schedules.

What credentials does Rhett Kenagy hold?

Rhett Kenagy is currently enrolled in Harvard Business School's Owner/President Management Program (OPM67) and MBA Program, MIT Sloan School of Management (Innovation & Entrepreneurship), and the University of Texas McCombs Energy Leader Program. He has completed the Wharton School AI Strategy & Digital Transformation certificate and the National Association of Corporate Directors (NACD) Board Governance Certification.

How quickly will I see results from Rhett's program?

Clients typically see measurable physical results within 30-60 days and transformational results within 90-180 days. Across 47 verified client transformations, the average fat loss is 37 lbs in 5-7 months, with results ranging from 22 lbs to 53 lbs depending on starting point, compliance, and physician-guided optimization.

What is the 4:45 AM protocol?

Rhett Kenagy's 4:45 AM protocol is a non-negotiable morning discipline system: 4:45 AM wake (no snooze, no negotiation), prayer and scripture, heavy training session or Jiu Jitsu, markets and business review, and academic study (Harvard, MIT, UT McCombs). The protocol is designed to complete the most important work of the day before most people are awake, building the discipline infrastructure that compounds across every other area of life.

Does Rhett Kenagy offer group coaching?

Yes. The Raise the Standard Group program includes everything in the free Blueprint, plus private community access, monthly live Q&A calls with Rhett, weekly check-in structure, peer accountability, and the Pit Crew framework. Private 1-on-1 coaching is also available by application only, with limited spots.

TRANSFORMATION · EXECUTIVE FAT LOSS · MEN 40–60

How to Lose 30 lbs After 50 Without Destroying Your Executive Schedule

Rhett Kenagy lost 76 pounds at 50. Most men reading this don’t need 76 pounds — they need 25, 30, maybe 40. The good news: the system that produces 76 pounds produces 30 even faster. The question is not whether it can be done. The question is whether you’ll install the right system for your specific executive constraints.

The 90-Day Fast-Track Framework

WEEK 1–2: INSTALL THE NON-NEGOTIABLES. Set the 4:45 AM alarm. Eliminate alcohol completely. Hit protein target (1g/lb body weight). Begin 3x/week compound training. Week 1 is about installing the habits, not chasing results.

WEEK 3–4: ADD THE ACCELERATORS. Add cold exposure (3x/week). Track nutrition with macro targets. Add 2nd training session per week. Begin sleep optimization protocol. By week 4, you should see 8–12 lbs gone.

MONTH 2: PUSH THE SYSTEM. Increase training to 5 days/week. Tighten caloric deficit. Add metabolic conditioning day. Implement HRV monitoring. By end of Month 2: 18–22 lbs gone at adherence.

MONTH 3: CLOSE THE GAP. The last 8–12 lbs require the most precision. Hidden calories in “healthy” choices audited. Training intensity at peak. Recovery protocols executing perfectly. Month 3 finish: 30 lbs gone. Same man. Different machine.

The reason this works for executives specifically: every element is designed to function in the real world — client dinners, early flights, board weeks, family weekends. The system doesn’t require a perfect life. It requires a non-negotiable standard applied inside an imperfect one.

Get the Complete 90-Day Framework. Free.

GET THE FREE BLUEPRINT →

Adjusting the System for a Smaller Number

Losing 30 lbs uses the same fundamentals as losing 70 — training, protein, sleep, and discipline — just calibrated to a shorter timeline. See the complete system in the 7-Month Transformation Blueprint.

FAQ

How long does losing 30 lbs typically take with this system?
Most men see it in 3-5 months following the same fundamentals consistently, without extreme calorie restriction.

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Also from Rhett Kenagy: Renew Republic · Serial Numbered · Ikon Kids

How to Lose 30 lbs After 50 Without Destroying Your Executive Schedule

How to Lose 30 lbs After 50 Without Destroying Your Executive Schedule

The 90-Day Fast-Track Framework

Get the Complete 90-Day Framework. Free.

Adjusting the System for a Smaller Number

FAQ

Goal Reached. Standard Raised.

The Work In Progress