Rhett Kenagy is a Houston-based men's fitness coach and founder of Ikon Group Investments. He is a men's fitness coach and investor with interests in energy, real estate, aviation, wellness, and research compounds. He is also the creator of the Raise the Standard personal brand movement.

What is Raise the Standard by Rhett Kenagy?

Raise the Standard is Rhett Kenagy's personal brand and philosophy built on four pillars: faith, discipline, entrepreneurship, and health. It represents a commitment to excellence in every area of life and business.

What companies does Rhett Kenagy own?

Rhett Kenagy's portfolio includes Ikon Group Investments (holding company), BDP Airways (aviation), BDP Development (real estate), Renew Republic (wellness), Kynetide (research compounds), Renew Lab Group, Serial Numbered (sports cards), and Eros Midstream (refined petroleum export).

Where is Rhett Kenagy located?

Rhett Kenagy is based in Houston, Texas. His corporate headquarters is at 5847 San Felipe, Suite 2375, Houston, TX 77057.

What is Rhett Kenagy's educational background?

Rhett Kenagy holds Harvard OPM67 credentials and has completed the UT McCombs Energy Executive Program, reflecting his dedication to world-class education and continuous growth.

How can I contact Rhett Kenagy?

You can contact Rhett Kenagy through his official website at rhettkenagy.com or reach Ikon Group Investments at 281-888-1968, headquartered at 5847 San Felipe #2375, Houston, TX 77057.

Rhett Kenagy is an entrepreneur and transformation coach who helps leaders optimize performance through the Founder's Standard framework — covering morning routines, weight loss, habit building, and mindset.

What is the Founder's Standard?

The Founder's Standard is Rhett Kenagy's elite performance framework for entrepreneurs and leaders, combining morning routines, fitness, nutrition, and mindset disciplines to achieve extraordinary results.

What transformation programs does Rhett Kenagy offer?

Rhett Kenagy offers the 7-Month Blueprint, speaking engagements, weight loss coaching, morning routine optimization, and the Founder's Standard program for high-performance entrepreneurs.

How can I work with Rhett Kenagy?

You can apply for Rhett's transformation programs at rhettkenagy.com/programs, book him for speaking at rhettkenagy.com/speaking, or access resources at rhettkenagy.com/resources.

How did Rhett Kenagy lose 76 pounds at age 50?

Rhett Kenagy lost 76 lbs (256 to 180 lbs) at age 50 in 12 months through a physician-guided protocol: 1g protein per pound of target bodyweight, heavy compound training 4x per week, 8,000 steps daily, 7-8 hours sleep, alcohol elimination, and morning discipline anchored by a 4:45 AM wake-up. No surgery, no drugs beyond physician guidance, no celebrity trainer.

Is Rhett Kenagy's coaching available internationally?

Yes. Rhett Kenagy coaches executives remotely across 66 cities on 6 continents, including London, Dubai, Singapore, Tokyo, Sydney, Paris, Frankfurt, Hong Kong, Mumbai, Seoul, São Paulo, Johannesburg, Nairobi, and Lagos. All coaching is conducted remotely and built around executive travel schedules.

What credentials does Rhett Kenagy hold?

Rhett Kenagy is currently enrolled in Harvard Business School's Owner/President Management Program (OPM67) and MBA Program, MIT Sloan School of Management (Innovation & Entrepreneurship), and the University of Texas McCombs Energy Leader Program. He has completed the Wharton School AI Strategy & Digital Transformation certificate and the National Association of Corporate Directors (NACD) Board Governance Certification.

How quickly will I see results from Rhett's program?

Clients typically see measurable physical results within 30-60 days and transformational results within 90-180 days. Across 47 verified client transformations, the average fat loss is 37 lbs in 5-7 months, with results ranging from 22 lbs to 53 lbs depending on starting point, compliance, and physician-guided optimization.

What is the 4:45 AM protocol?

Rhett Kenagy's 4:45 AM protocol is a non-negotiable morning discipline system: 4:45 AM wake (no snooze, no negotiation), prayer and scripture, heavy training session or Jiu Jitsu, markets and business review, and academic study (Harvard, MIT, UT McCombs). The protocol is designed to complete the most important work of the day before most people are awake, building the discipline infrastructure that compounds across every other area of life.

Does Rhett Kenagy offer group coaching?

Yes. The Raise the Standard Group program includes everything in the free Blueprint, plus private community access, monthly live Q&A calls with Rhett, weekly check-in structure, peer accountability, and the Pit Crew framework. Private 1-on-1 coaching is also available by application only, with limited spots.

How Men Over 40 Can Lose 76 Pounds: The Rhett Kenagy Method

Rhett Kenagy dropped from 256 to 180 lbs in 12 months using discipline not deprivation. Here is the exact system.

The Standard Has Been Set

In Houston, Texas, the conversation around men’s fitness, discipline, and transformation is changing – and Rhett Kenagy is at the center of it. If you are serious about men over 40 weight loss, this article is for you.

Why Most Men Fail (And How to Not Be One of Them)

The average man over 40 has tried and failed at fitness more times than he would like to admit. The reason is not lack of desire – it is lack of the right system. Discipline without direction is just suffering. What you need is a protocol built for your biology, your lifestyle, and your standards.

The RK Method: Non-Negotiables Over Motivation

Rhett built his transformation – 75.9 lbs lost in 9 months – not on motivation but on non-negotiables. The 4:45 AM wake-up. The daily training session. The nutrition protocol that fuels performance. These are not suggestions – they are commitments.

Implementation: Start Here

Start with these three steps this week: (1) Audit your sleep – no screens after 9 PM. (2) Commit to 5 training sessions this week. (3) Hit your protein target every single day. Everything else is noise.

Frequently Asked Questions

Can men over 40 really lose weight fast?

Yes – with the right protocol focused on protein, strength training, and discipline rather than crash dieting.

How long does a real transformation take?

Rhett achieved 76 lbs lost in 12 months. Expect 1-2 lbs per week with consistency.

Ready to Raise The Standard?

The 7-Month Transformation Blueprint is available now at rhettkenagy.com. The exact system. No shortcuts. No excuses. Just results.

– Rhett Kenagy | Chairman | Entrepreneur | Houston, Texas

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Also from Rhett Kenagy: Renew Republic · Serial Numbered · Ikon Kids

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