IKON GROUP INVESTMENTS • RAISE THE STANDARD (BOOK) • 256 → 180 LBS ✓ • JIU JITSU • 4:45AM DISCIPLINE • CHAIRMAN • HOUSTON

How I Lost 70 Pounds at 50 — The Full Story

By Rhett Kenagy

At 50 years old, I lost 70 pounds in 7 months while running three companies. I’m going to tell you exactly how — because every man over 40 deserves to know this is possible, and every man over 50 deserves a system that actually works for his biology.

Why Weight Loss Is Different After 50

Testosterone is lower. Metabolism has slowed. Recovery takes longer. You can’t train like a 30-year-old and expect the same results. But here’s what nobody tells you: you can get results that are just as dramatic — if you use the right protocol for your body.

The 7 Keys That Drove My 70-Pound Loss

  1. Compound lifting 4x/week — this is the metabolism engine
  2. Protein at 1g/lb bodyweight — muscle preservation drives fat loss
  3. 8,000 steps daily — non-gym calorie burn
  4. 7–8 hours of sleep — testosterone and growth hormone production
  5. No alcohol — testosterone suppression eliminated
  6. Physician-guided hormone optimization — working with my biology, not against it
  7. 4:45 AM discipline — the mindset foundation that makes everything else possible
Weight Goal Accomplished

Goal Reached. Standard Raised.

256 Starting Weight October 1, 2025
180 Goal Weight May 1, 2026
76 Pounds Lost in 7 Months

Goal accomplished May 1, 2026 at 180 lbs — down from 256 lbs on October 1, 2025