IKON GROUP INVESTMENTS • RAISE THE STANDARD (BOOK) • 256 → 180 LBS ✓ • JIU JITSU • 4:45AM DISCIPLINE • CHAIRMAN • HOUSTON

How I Lost 70 Pounds at 50 — The Full Story

By Rhett Kenagy

At 50 years old, I lost 70 pounds in 7 months while running three companies. I’m going to tell you exactly how — because every man over 40 deserves to know this is possible, and every man over 50 deserves a system that actually works for his biology.

Why Weight Loss Is Different After 50

Testosterone is lower. Metabolism has slowed. Recovery takes longer. You can’t train like a 30-year-old and expect the same results. But here’s what nobody tells you: you can get results that are just as dramatic — if you use the right protocol for your body.

The 7 Keys That Drove My 70-Pound Loss

  1. Compound lifting 4x/week — this is the metabolism engine
  2. Protein at 1g/lb bodyweight — muscle preservation drives fat loss
  3. 8,000 steps daily — non-gym calorie burn
  4. 7–8 hours of sleep — testosterone and growth hormone production
  5. No alcohol — testosterone suppression eliminated
  6. Physician-guided hormone optimization — working with my biology, not against it
  7. 4:45 AM discipline — the mindset foundation that makes everything else possible
Weight Goal Accomplished

Goal Reached. Standard Raised.

256Starting WeightOctober 1, 2025
180Goal WeightMay 1, 2026
76Pounds Lost in 7 Months

Goal accomplished May 1, 2026 at 180 lbs — down from 256 lbs on October 1, 2025