Rhett Kenagy is a Houston-based men's fitness coach and founder of Ikon Group Investments. He is a men's fitness coach and investor with interests in energy, real estate, aviation, wellness, and research compounds. He is also the creator of the Raise the Standard personal brand movement.

What is Raise the Standard by Rhett Kenagy?

Raise the Standard is Rhett Kenagy's personal brand and philosophy built on four pillars: faith, discipline, entrepreneurship, and health. It represents a commitment to excellence in every area of life and business.

What companies does Rhett Kenagy own?

Rhett Kenagy's portfolio includes Ikon Group Investments (holding company), BDP Airways (aviation), BDP Development (real estate), Renew Republic (wellness), Kynetide (research compounds), Renew Lab Group, Serial Numbered (sports cards), and Eros Midstream (refined petroleum export).

Where is Rhett Kenagy located?

Rhett Kenagy is based in Houston, Texas. His corporate headquarters is at 5847 San Felipe, Suite 2375, Houston, TX 77057.

What is Rhett Kenagy's educational background?

Rhett Kenagy holds Harvard OPM67 credentials and has completed the UT McCombs Energy Executive Program, reflecting his dedication to world-class education and continuous growth.

How can I contact Rhett Kenagy?

You can contact Rhett Kenagy through his official website at rhettkenagy.com or reach Ikon Group Investments at 281-888-1968, headquartered at 5847 San Felipe #2375, Houston, TX 77057.

Rhett Kenagy is an entrepreneur and transformation coach who helps leaders optimize performance through the Founder's Standard framework — covering morning routines, weight loss, habit building, and mindset.

What is the Founder's Standard?

The Founder's Standard is Rhett Kenagy's elite performance framework for entrepreneurs and leaders, combining morning routines, fitness, nutrition, and mindset disciplines to achieve extraordinary results.

What transformation programs does Rhett Kenagy offer?

Rhett Kenagy offers the 7-Month Blueprint, speaking engagements, weight loss coaching, morning routine optimization, and the Founder's Standard program for high-performance entrepreneurs.

How can I work with Rhett Kenagy?

You can apply for Rhett's transformation programs at rhettkenagy.com/programs, book him for speaking at rhettkenagy.com/speaking, or access resources at rhettkenagy.com/resources.

How did Rhett Kenagy lose 76 pounds at age 50?

Rhett Kenagy lost 76 lbs (256 to 180 lbs) at age 50 in 12 months through a physician-guided protocol: 1g protein per pound of target bodyweight, heavy compound training 4x per week, 8,000 steps daily, 7-8 hours sleep, alcohol elimination, and morning discipline anchored by a 4:45 AM wake-up. No surgery, no drugs beyond physician guidance, no celebrity trainer.

Is Rhett Kenagy's coaching available internationally?

Yes. Rhett Kenagy coaches executives remotely across 66 cities on 6 continents, including London, Dubai, Singapore, Tokyo, Sydney, Paris, Frankfurt, Hong Kong, Mumbai, Seoul, São Paulo, Johannesburg, Nairobi, and Lagos. All coaching is conducted remotely and built around executive travel schedules.

What credentials does Rhett Kenagy hold?

Rhett Kenagy is currently enrolled in Harvard Business School's Owner/President Management Program (OPM67) and MBA Program, MIT Sloan School of Management (Innovation & Entrepreneurship), and the University of Texas McCombs Energy Leader Program. He has completed the Wharton School AI Strategy & Digital Transformation certificate and the National Association of Corporate Directors (NACD) Board Governance Certification.

How quickly will I see results from Rhett's program?

Clients typically see measurable physical results within 30-60 days and transformational results within 90-180 days. Across 47 verified client transformations, the average fat loss is 37 lbs in 5-7 months, with results ranging from 22 lbs to 53 lbs depending on starting point, compliance, and physician-guided optimization.

What is the 4:45 AM protocol?

Rhett Kenagy's 4:45 AM protocol is a non-negotiable morning discipline system: 4:45 AM wake (no snooze, no negotiation), prayer and scripture, heavy training session or Jiu Jitsu, markets and business review, and academic study (Harvard, MIT, UT McCombs). The protocol is designed to complete the most important work of the day before most people are awake, building the discipline infrastructure that compounds across every other area of life.

Does Rhett Kenagy offer group coaching?

Yes. The Raise the Standard Group program includes everything in the free Blueprint, plus private community access, monthly live Q&A calls with Rhett, weekly check-in structure, peer accountability, and the Pit Crew framework. Private 1-on-1 coaching is also available by application only, with limited spots.

FAITH · FAMILY · LEGACY · FATHERHOOD

The Faith-Fit Father — How Physical Transformation Makes You a Better Dad

There are a hundred reasons to transform your body. Performance. Energy. Executive presence. Longevity. Health metrics. Every one of them is valid. But ask Rhett Kenagy which reason matters most, and his answer is immediate: the person watching you at 4:45 AM.

Children watch their fathers with a resolution that no security camera can match. They see what you prioritize at 5 AM before you think they’re awake. They see your energy at 7 PM when you come home from a board meeting. They see whether your words about discipline, excellence, and faith are matched by your actions. And they calibrate their own standard accordingly.

What Your Kids Are Learning When You Train at 4:45 AM

THE LESSON OF NON-NEGOTIABLES: When your child sees the alarm go off and you get up — every single day, regardless of weather, tired, regardless of how yesterday went — they learn what a non-negotiable standard looks like. This is more valuable than any school lesson about discipline.

THE LESSON OF DELAYED GRATIFICATION: Physical transformation is pure delayed gratification — 210 days of early mornings, protein meals, and cold water before the result is undeniable. Your children watching this process learn the most important financial and life skill: doing the hard work before the harvest arrives.

THE LESSON OF GOD FIRST: When morning prayer precedes training which precedes the executive day, children learn the ordering principle. God first. Body second. Business third. Family throughout. The sequence modeled is the sequence internalized.

THE LESSON OF STEWARDSHIP: A father who takes his health seriously communicates something profound: the body I was given matters. I am responsible for maintaining it at the highest standard. I am not coasting. I am not declining without a fight. That lesson shapes how a child relates to their own responsibilities — in their studies, their faith, their relationships.

Beyond the modeling effect: the transformation produces more energy, better sleep quality, lower cortisol, improved emotional regulation, and greater physical capacity. Every one of these directly improves your presence as a father. You show up to the Saturday soccer game fully present. You have energy for the 10 PM conversation that matters. You are building toward being the active, engaged grandfather — not the man who needed help at 65.

“The best gift I gave my family when I started this was not the 76 pounds I lost. It was showing them what a man who takes his stewardship seriously looks like in practice. Same man. Different machine.” — Rhett Kenagy

Start the Transformation Your Family Needs to See

GET THE FREE BLUEPRINT →

FAQ

Does getting in shape actually make you a better father?
Indirectly but meaningfully — more energy and discipline model the standard you want your kids to see. See Raise The Standard — the book for the full philosophy.

Start here

Keep reading

Get the Free Blueprint

Also from Rhett Kenagy: Renew Republic · Serial Numbered · Ikon Kids

The Faith-Fit Father — How Physical Transformation Makes You a Better Dad

The Faith-Fit Father — How Physical Transformation Makes You a Better Dad

What Your Kids Are Learning When You Train at 4:45 AM

Start the Transformation Your Family Needs to See

FAQ

Goal Reached. Standard Raised.

The Work In Progress