IKON GROUP INVESTMENTS • RAISE THE STANDARD (BOOK) • 256 → 180 LBS ✓ • JIU JITSU • 4:45AM DISCIPLINE • CHAIRMAN • HOUSTON

THE BOOK

Raise The Standard

The raw, unfiltered operating manual of a man who decided — at his heaviest, his sickest, his most exposed — that average would never be enough again.

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What’s Inside

Raise The Standard is the complete blueprint for high-achieving men who refuse to accept that their best years are behind them. Rhett wrote this from the operating table, the boardroom, and the mat — not the comfort of theory.

  • The cardiac wake-up call that changed everything
  • Building a transformation system while running companies
  • The 4-Pillar Protocol: Discipline, Faith, Operator Mindset, The Pit Crew
  • Physician-guided optimization for men 40–60
  • The morning standard that precedes everything else

FREE CHAPTER 1

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Weight Goal Accomplished

Goal Reached. Standard Raised.

256Starting WeightOctober 1, 2025
180Goal WeightMay 1, 2026
76Pounds Lost in 7 Months

Goal accomplished May 1, 2026 at 180 lbs — down from 256 lbs on October 1, 2025