IKON GROUP INVESTMENTS • RAISE THE STANDARD (BOOK) • 256 → 180 LBS ✓ • JIU JITSU • 4:45AM DISCIPLINE • CHAIRMAN • HOUSTON

Raise the Standard — Book One: Why I Wrote It

I wrote Raise the Standard because I couldn’t find the book I needed at 45. Every fitness book was written for young men or generic audiences. Every business book ignored the body. Every self-help book had no skin in the game.

What the Book Is

Raise the Standard is the operator’s manual for physical transformation after 40. It’s built from my actual 7-month protocol — not theory, not research alone, but the documented system of a man who did the work and got the result.

Chapter Overview

Who Should Read It

Men 40–65. Executives, business owners, operators, and fathers who are done accepting decline. Men who want a real system from a real person who has done the work.

Why This Book Exists

Every chapter of Raise The Standard was written from lived experience, not theory — the same standard applied to body, business, and faith. Get the full book — paperback + digital bundle.

FAQ

Who is this book written for?
Men 40-60 who are winning in business but know they’ve let their body and discipline slide — and are ready to fix it.

Weight Goal Accomplished

Goal Reached. Standard Raised.

256Starting WeightOctober 1, 2025
→
180Goal WeightMay 1, 2026
76Pounds Lost in 7 Months

Goal accomplished May 1, 2026 at 180 lbs — down from 256 lbs on October 1, 2025